PRESS RELEASE

Did you know:
A single plastic bottle lasts 450 years in the ocean.
150 million of tons of plastic float in the ocean today.
1 million marine creatures die every year for plastic trash.
By 2050 we'll see more plastic than fish in the ocean.
Now is the time to act!

We can't wait any longer for a change, and Nautica has developed for the upcoming season a line that proves everyone has the chance to make a difference. We started from the straps: Nautica cooperates with KVADRAT A/S, a Danish company creating pioneering textiles that continuously seek to minimize environmental impact. Using their revolutionary fabric REVIVE 1, made by 30 common plastic bottles per linear meter, we ensure to:
- Minimize the use of energy, chemicals and the production of CO2
- Use plastic that would otherwise pollute our environment.

Both watches in this collection have this unique detail and are completed by the unmistakable quality of Nautica timekeepers and touches of colours coming from Nautica heritage. We feel its our responsibility to help preserve the oceans, we want to be at the forefront of the sustainability design, and this is just the beginning! Join us and start the blue revolution, together we can make the difference.

In a land where man can bring no excuses and must face the pure power of nature, we call this land the Arctic. Where human beings are challenged and must rely only on the power of icebreakers to bring them home safely. Nautica took this inspiration and reconstructed them to build the Icebreaker Cup Chrono collection: watches you can trust on any adventure, from everyday activities, to living the most wild experiences.

With a substantial 45mm Stainless Steel case and a rotating top ring with coloured details, it's immediately clear this watch is the perfect balance between performances and style. Rich in details: with a Nautica style flag in a triangular shape at 12 o'clock and three subdials for the chronograph function, counting hours, minutes and seconds. Also the bicoloured tip of the second hand adds a unique touch. The strap is available in both fabric or silicone for a dressy or more sporty look.

For a man of no compromise, the Icebreaker is also available in a limited Automatic edition box set (only 200 pcs available) and comes with a fabric and leather strap. The Icebreaker Cup collection is the ultimate sport elegant accessory you don't want to miss this season. Dare to live the most challenging times of your day with a trusty companion: choose your Icebreaker Cup timekeeper.

In the North Shores of San Diego there's a special place called Pacific Beach, renowned for its energy, its waves and its people always ready to challenge the Ocean, riding the currents on their surf boards. It's this place that gave inspiration to one of the most successful collection for Nautica. This Spring Summer we take inspiration once again from this iconic setting and introduce a special line dedicated to Ladies.

The 3-hand version is characterized by the 36mm stainless steel case and the combination of colors that provide a feminine identity while keeping a boyfriend-inspired look. The connection with the nautical world is emphasized by monotone Nautica style flags as indexes, while the bracelets in stainless steel, available both in monotone or in a two-toned version, emphasize the elegance of the collection. For the more demanding Sailor ladies, Nautica has created a Box set, where the beautiful combination of rose gold and blue recurs on the case-dial contrast and on the bracelet and silicone strap alternative.

Completing the collection are two multifunctions, featuring three small subdials displaying day, date and 24-hour time, and are available in the stylish and very Nautica color combination of stainless steel & blue or rose gold and white. Live the California dream, in Nautica style.

Did you know:
A single plastic bottle lasts 450 years in the ocean.
150 million of tons of plastic float in the ocean today.
1 million marine creatures die every year for plastic trash.
By 2050 we'll see more plastic than fish in the ocean.
Now is the time to act!

We can't wait any longer for a change, and Nautica has developed for the upcoming season a line that proves everyone has the chance to make a difference. We started from the straps: Nautica cooperates with KVADRAT A/S, a Danish company creating pioneering textiles that continuously seek to minimize environmental impact. Using their revolutionary fabric REVIVE 1, made by 30 common plastic bottles per linear meter, we ensure to:
- Minimize the use of energy, chemicals and the production of CO2
- Use plastic that would otherwise pollute our environment.

All 5 watches in this collection have this unique detail and are completed by the unmistakable quality of Nautica timekeepers and touches of colours coming from Nautica heritage. We feel its our responsibility to help preserve the oceans, we want to be at the forefront of the sustainability design, and this is just the beginning! Join us and start the blue revolution, together we can make the difference.

Italy, the country of the sweet life and breathtaking landscapes. The country of famous sailors and explorers that changed the world. Is there a more appropriate inspiration for Nautica to build a young and stylish collection that is already a best seller?

With its large 46mm case and masculine fresh look, the Garda Cup collection is Italian in the design and in the name, but is paired up with the unmistakable American Nautica heritage. The flags and the cardinal points adorning the dial plus the compass-inspired design, strenghten the relation between the design and the sea.

The coloured silicone strap range from the most classical blue to the energetic yellow or orange. If the sweet life is all about treating yourself, then consider one of the three Garda Cup boxsets. The black silicon strap is paired with a more energetic colour, to match perfectly any moment of the day. Enjoy every second of your time, live it with the Garda Cup collection!